NTCA unveils ad campaign focusing on work of rural broadband providers

As your community-based telecommunications provider, we are committed to delivering the services our rural region needs to stay connected. In fact, no one is in a better position to serve you — and that is the message our national association is sending to Washington through a new advertising campaign.

The first print ad in the NTCA campaign reminds policymakers that solutions to rural challenges — such as making technology available to students in our local classrooms — have long come from rural telecommunications providers.

The first print ad in the NTCA campaign reminds policymakers that solutions to rural challenges — such as making technology available to students in our local classrooms — have long come from rural telecommunications providers.

NTCA—The Rural Broadband Association launched the print and digital ad series in July, sending a strong message to elected officials, regulators and their support staffs in the nation’s capital. That message is twofold: 1) that for more than 60 years, rural telecommunications companies have successfully met the challenges of delivering quality, affordable services to the country’s most rural and remote communities, and 2) that with the right support, these rural providers can continue to deliver real solutions as society becomes increasingly reliant on broadband connectivity.

The campaign is part of NTCA’s work to ensure the story of rural telecommunications is heard at a time when policymakers in Washington look to update rules affecting the industry. These ads are appearing in print and digital publications that have a high level of readership among these policymakers.

NTCA represents nearly 900 independent, community-based telecommunications companies that are leading innovation in rural and small-town America. The ad campaign is another example of how we work with other companies like us through our national organization to benefit our members and their communities.

Shirley Bloomfield is chief executive officer of NTCA. “As policymakers in Washington consider who to turn to as we continue to tackle the rural broadband challenge, we want to make sure they recognize that community-based telecommunications providers have been the solution for rural America all along,” Bloomfield says. “For decades, rural telcos have offered the most effective answer for rural communications problems by leveraging their own entrepreneurial spirit, their technical know-how, their commitment to community and federal partnerships that were effective in promoting investment. If they can continue to have access to the tools to do so, these community-based providers will remain the most effective answer to solve such problems in a broadband world.”