The IP evolution

Regulations must change to accelerate advances in technology

Two letters — IP — are changing the way we connect as a society. Short for “Internet Protocol,” the term refers to the standardized method used to transmit information between devices across the Internet. This goes well beyond accessing websites on your computer. IP technology is used today for connecting everything from security systems to appliances, and it enables you to share photos, watch TV, chat over video and more.

As innovation continues to bring us new ways to use IP technology, it is important for industry regulations to support the adoption of that technology. As your telecommunications provider, we are working with other companies like ours across the U.S. to encourage changes in FCC rules that will help consumers take advantage of the IP evolution.

We are doing this work through NTCA—The Rural Broadband Association. In coming issues of this magazine, we will take a look at incentives NTCA is recommending to the FCC. In the March/April issue, we will explore the idea of universal support for standalone broadband service — and explain why current rules prevent us from being able to sell a broadband connection without some type of phone line bundled with it.

The IP evolution is here, and our mission is to ensure your home and community are ready for all the benefits it brings.